In 1987, the first-ever EOS SLR, the EOS 650, was produced as well as the first lens with an Ultrasonic Motor
– the EF 300mm f/2.8L USM

In 1995 Canon launched the world's first interchangeable lens with Image Stabilizer
– the EF 75-300mm f/4-5.6 IS USM

By 1997, manufacturing of EOS cameras had passed the 10 million mark, reaching the milestone within 10 years

In 2001 the first lens to incorporate Canon's multi-layered diffractive optics elements launched
– the EF 400mm f/4 DO IS USM

In 2003, the 20 millionth EOS camera was produced, doubling the previous 10 million landmark in just six years

In December 2007, the EOS series' 20-year anniversary, production of EOS SLR cameras rose past 30 million – just four years after passing 20 million

2008 saw the first lens to use Canon's SWC (Subwavelength Structure Coating)
– the EF 24 mm f/1.4L II USM

The world's first lens with Hybrid IS was launched in 2009
– the EF 100mm f/2.8L Macro IS USM

In April 2010, Canon reached its current 40 million production milestone – rising from 30 million units in just two years and four months

In 2010, Canon unveiled the world's first fisheye zoom lens,
the EF 8-15mm f/4L Fisheye USM, offering both circular and full frame images

Most recently, in 2011 Canon celebrated 50 million EOS-series SLR camera and 70 million EF lens production milestones