EDITOR'S NOTE

It’s hard to believe we’re already heading into the third month of 2015. It feels like just yesterday we were coming back from the December holidays! The swift passing of time on our side can probably be attributed to the whirlwind of product announcements in February; we started the month off with a rush of five new EOS camera announcements in one day! We’ve never had so many products to talk about in one go.

Obviously the most exciting news was the epic milestone of achieving a 50 MP sensor in a 35mm size camera body. We’ve been working on this sensor and the needed processor technology since we announced the development of it back in 2010 and I’m happy to see it finally appearing in cameras. The EOS 5DS and its big brother the 5DS R will be arriving in SA in early June, but we were able to let a few photographers get their hands on one at our special discount day held at our top 10 dealers on the 13th of February. The response to the image quality on our sample images was astonishing and we are pretty excited about these monsters when they do finally arrive.

The other big news we shared on the 6th of February was our eagerly-anticipated EF 11-24mm f/4 L zoom lens. This is the widest angle zoom lens available on the market that maintains a rectilinear image throughout the range. Essentially it’s a super wide angle zoom lens with none of the curvature you’d expect on a fish eye, for example. The image quality is simply superb and it will be an incredible addition to most landscape photographers’ kits – especially when attached to the 5DS R.

We also added two new advanced amateur cameras to our line-up in the form of the EOS 750D and EOS 760D. Despite sporting the same basic specs as the 750D, the 760D is a slightly more advanced model, with a construction that is reminiscent of our mid-range semi-pro models, but in a smaller lightweight body.

Our final announcement was the long-awaited sequel to our EOS M mirrorless camera. We skipped a generation as the M2 was only available in the USA, but the new feature set, radically designed EOS M3 will be in stores soon. Find out about this camera, and all of the exciting new products I’ve mentioned, in this and upcoming issues.

We’re in the final stages of planning our first round of Roadshows, which kick off in Cape Town on the 7th of March, so we hope to see you on the road soon!

Until then, keep “Click”ing away.


Roger Machin


Product Manager PVDVC Products Canon SA
 
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